Rick from Florida here, we just spoke a few minutes ago.

I'm writing as requested to remind you about your generous offer for our 20th anniversary celebration. We'll give them out to as many people as we can and watch the level of repeat business. Please credit BWGS at your convenience and let them know it is for Worm's Way Florida, attn Rick, and they'll see we get the cases to pass out. You also mentioned sending me some information on orchid champion to help sales. (Which product would you suggest for African violets? roses?)

Below you'll find the customer feedback/expressed ire we talked about, but we'll keep sending in any positive reports that arise from our giveaways, and let you know our perceived follow up sale rates.

 

I really hope everything turns out well for your sidekick. The rest of the team here sends their best wishes as well. I'll be thinking about your pooch in the days to come...hoping for a quick rebound.

Customer report #1:

A customer who has been with us a while finally decided to try Hygrozyme (after lots of suggestions) once we had a smaller bottle to offer. It asn't even a week before the customer was back in the store, shaking my hand in thanks, saying his plants looked greatly improved in such a short period and he had made no other changes. He agrees your product has "wow factor" (what we call a rapid, perceptible difference in plant performance). He also bought a gallon without hesitation and said he'd be back for more.

Customer report #2:

After the Orlando industry trade show, I was offering samples of some new root inoculants to a customer I had previously gotten started using Hygrozyme. He was interested...everyone is interested in free....but wanted to know how it would work with Hygrozyme since he'd been very happy with it. I wasn't sure how the two would interact, so I suggested he stop using Hygrozyme on the trial plants. His eyes narrowed so fast I swear I heard the lids drop. He scowled, let me know in clear terms he was unwilling to stop using Hygrozyme as it was the best additive he'd ever tried, and returned the offered sample. I think the customer’s reaction was the best product recommendation I've ever seen. 

Good luck with the pooch.

Rick Breckinridge
Assistant Store Manager
Worm's Way Florida
4402 N. 56th St.
Tampa, FL 33610
Phone: (813) 621-1792
Fax: (813) 622-7843

 

If you would like to learn more about our company, please visit our websites below:
www.wormsway.com      www.sunleaves.com

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